Best Liquid Detergent Brands in India [2021]

Last Updated by
Raghunath I

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Best Liquid Detergent – Surf Excel Matic Front Load Liquid Detergent

Top Pick

Key Specifications

  • Type – Front Load
  • Cost Per Liter (INR) – 170
  • Regular Wash (10 to 15 garments) – 1 cap (60 ml)
  • Heavy Soiled Garments – 1.5 capfuls (90 ml)

Surf Excel needs no introduction when it comes to detergents in the Indian market, and this front load liquid detergent is our top pick for the category of liquid detergents. One of the most popular products with the customers, this liquid detergent, offers 100% stain removal in washing machines.

The liquid detergent employs a powerful cleaning technology to penetrate even the toughest stains and remove them faster. It dissolves in water easily and leaves no stains on the clothes.

The manufacturers have optimal foam production so as not to clog the machine.

Check out the features of this Surf Excel liquid detergent in a quick video here>

Pros

  • Superior fragrance for fresh smelling clothes
  • Color care for retaining fabric color
  • Excellent for tough stains
  • Easy dissolution in water

Cons

  • Users felt the product is very diluted

The Surf Excel Matic front load liquid detergent ensures fresh smelling and clean clothes with every wash! The smart technology used for creating it provides cost-effective cleaning without clogging, choking, or scaling issues!

Our reviews are unbiased, fact-based, and comprehensively researched to help you make the right buying decisions.

 
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Gone are the days of washing clothes by hands that used to take up so much time and energy.

With washing machines becoming a regular feature in all households, it is natural to get the right detergents for getting the best out of your machine!

It was a common misconception that you could use any regular washing powder or detergent with washing machines.

However, that is not the case. In this article, we have curated a list of the top ten liquid detergents for hand washing and machine washing.

These detergents will help you get the best wash performance no matter which washing machine you use. Read on to know more!

Comparison Table of Top Liquid Detergents in Market

Product Image
Product Name
Features
Price
Best Liquid Detergent - Surf Excel Matic Front Load Liquid Detergent
  • Type: Front Load
  • Quantity (Liters): 2
  • Cost Per Liter (INR): 170USP: Color care for protecting fabric colors


Best Budget - Genteel Liquid Detergent
  • Type: Front Load, Top Load
  • Quantity (Liters): 2
  • Cost Per Liter (INR): 128USP: Inbuilt fabric conditioner


Best Premium - Ariel Matic Liquid Detergent
  • Type: Front Load, Top Load
  • Quantity (Liters): 2
  • Cost Per Liter (INR): 230USP: Unique cap design for zero spillage


Godrej Ezee Liquid Detergent
  • Type: Hand Wash
  • Quantity (Liters): 1
  • Cost Per Liter (INR): 175USP: Contains micro conditioners


Safewash Liquid Detergent by Wipro
  • Type: Hand Wash, Top Load
  • Quantity (Liters): 2
  • Cost Per Liter (INR): 154USP: pH-neutral formula


Best For Front Load - Ariel Matic Liquid Detergent
  • Type: Front Load
  • Quantity (Liters): 2
  • Cost Per Liter (INR): 196.5USP: Top recommeneded brand by washing machine manufacturers


Best For Top Load - Surf Excel Top Load Matic Liquid Detergent Pouch
  • Type: Top Load
  • Quantity (Liters): 2
  • Cost Per Liter (INR): 160USP: Superior fragrance


Best For IFB - IFB Essentials Fluff Front Load Fabric Detergent
  • Type: Front Load
  • Quantity (Liters): 1
  • Cost Per Liter (INR): 318USP: Low alkalinity


Best For Hand Wash - Surf Excel Easy Wash Detergent Liquid
  • Type: Hand Wash
  • Quantity (Liters): 1
  • Cost Per Liter (INR): 164USP: Quick dissolution


Best For Bosch Front Loader - Bosch Detergent for Front Load Washing Machine
  • Type: Front Load
  • Quantity (Liters): 1
  • Cost Per Liter (INR): 259USP: Low suds formula


Reviews of Top Liquid Detergents

Best for Sensitive Garments - Genteel Liquid Detergent

best overall rating

Key Specifications

  • Type – Front Load, Top Load
  • Cost Per Liter (INR) – 128
  • Regular Wash – 2 cupfuls

One of the best cost/liter options in the liquid detergent market is this Genteel product making it our top budget pick.

The superior liquid formula is not only useful in cleaning clothes but also actively softens the fabric with its inbuilt fabric conditioner.

The liquid detergent uses a special ‘No Soda’ formula to help maintain the clothes for longer. It can be used for all kinds of fabrics like cotton, linen, silk, denim, everyday wear, etc. The liquid detergent offers a long-lasting fragrance for fresh smelling clothes!

Pros

  • Conditioner to soften the fabric
  • Leaves a lingering fragrance
  • Easy to grip, measure and pour
  • Suitable for front and top load washing machines

Cons

  • Packaging could be better

This Genteel liquid detergent protects the fabric strength and works toward preserving the color and shines, which makes it an excellent choice for use with colored clothes and sensitive fabrics.

The functional bottle design and measuring cap make it easier to use the detergent by pouring the exact amount each time.

Best Premium - Ariel Matic Liquid Detergent

best overall rating

Key Specifications

  • Type – Front Load, Top Load
  • Cost Per Liter (INR) – 230
  • Front Load Dose – 60 ml
  • Top Load Dose – 80 ml

Our top premium pick for liquid detergents is the Ariel Matic liquid detergent suitable for top load and front load washing machines.

In just one wash, the Ariel Matic is able to remove tough stains and protect the fabric color. The cutting edge technology is brilliant in removing stains from all kinds of clothes.

The liquid detergent is housed within a convenient bottle with a unique cap design that ensures zero spillage. It provides a non-messy delightful experience of using the product!

Pros

  • Dissolves better in water
  • No residue on clothes
  • Can last for a large number of washes
  • Leaves clothes brighter and cleaner

Cons

  • Does not have any fragrance

Ariel is the number one recommended brand by LG as well as other washing machine manufacturers globally.

The fragrance-free wash of this Ariel liquid detergent makes it an excellent pick for someone who doesn’t prefer strong fragrances in their clothes!

Godrej Ezee Liquid Detergent

best overall rating

Key Specifications

  • Type – Hand Washing
  • Cost Per Liter (INR) – 175
  • Regular wash (6 woolen clothes) – 1 capful

One of the best products in the market for chiffon, silks, and winter wear, the Godrej Ezee liquid detergent, is one of the best products out that for delicate fabrics as well as sensitive skin.

As the product is designed for hand washing clothes, it is pH neutral and uses a no soda formula to protect your hands as well as the clothes.

The liquid detergent makes use of a micro conditioner that keeps the fabric soft and fluffy while cleaning them gently.

The best feature is perhaps the approval by Woolmark Company that makes it suitable for washing woolen apparel.

Pros

  • Leaves a pleasant fragrance for the clothes
  • Comes with a built-in conditioner
  • A handy measuring cap included
  • Ergonomic handle for precision grip

Cons

  • Some users reported leaky bottles

There are many good liquid detergents out there, but not all are suitable for sensitive fabrics. For all your winter wear, chiffons, and silk, a gentler cleaning is needed for color retention while ensuring complete cleanliness.

With the Godrej Ezee liquid detergent, both are assured!

Safewash Liquid Detergent by Wipro

best overall rating

Key Specifications

  • Type – Hand Wash, Top Load
  • Cost Per Liter (INR) – 154
  • Half Load (half bucket of water) – 1 capful

The Safewash liquid detergent is an excellent offering by Wipro that offers effective cleaning with its pH neutral formula.

The liquid detergent protects color and prevents shrinkage of clothes, making it perfect for fine fabrics and woolen delicates.

The product ensures that the fabric retains its shine and exudes a fresh fragrance upon wash. The gentle wash is suitable for delicate clothes offering 100% germ-free output.

This chemical-free, biodegradable liquid detergent is a great choice for keeping your clothes soft and smooth.

Pros

  • Dissolves easily in water
  • Suitable for delicate fabrics as well
  • Eliminates harmful germs from the clothes
  • Tough on stains

Cons

  • Bottles should be sealed properly

Safe not just for clothes but also for your hands, the Safewash liquid detergent is an excellent choice for washing delicate and fine fabrics by hand. Many users have applauded the wash quality and performance of this liquid detergent praising its gentleness and thoroughness!

Ariel Matic Liquid Detergent

best overall rating

Key Specifications

  • Type – Front Load
  • Cost Per Liter (INR) – 196.5
  • Recommended dosage – 60 ml

A number one globally recommended brand, the Ariel Matic liquid detergent, is our top choice for front load washing machines. The liquid detergent is excellent for removing tough stains while retaining the shine of the fabric.

This unique formulation by Ariel ensures that the appropriate foaming takes place without clogging or choking the machine.

You can use just half a cup extra for very heavily soiled clothes and get a shine and clean that makes the clothes look brand new!

Pros

  • Suitable for washing kids clothes
  • Non-messy, zero spillage use
  • Protects fabric color
  • Delivers excellent usage value

Cons

  • Bottle design could be modified

Be it coffee, ketchup, ink, dirt, or ink, with the Ariel Matic liquid, the toughest of stains can be removed in the machine.

No longer do you have to wash the clothes with hand! Put your dirty laundry in and out come clean, fragrant clothes!

Surf Excel Top Load Matic Liquid Detergent Pouch

best overall rating

Key Specifications

  • Type – Top Load
  • Cost Per Liter (INR) – 160
  • Regular Load – 60 ml
  • Heavily Soiled Load – 90 ml

This Surf Excel Matic liquid detergent is a unique formulation for top-load machines. The manufacturers have designed it to ensure better dissolution in water and quicker stain removal of the toughest of stains on the clothes.

The machine-supported liquid detergent provides color care and imparts a pleasant fragrance to the clothes upon washing.

The zero-residue cleaning of this liquid detergent is excellent for machines as it prevents any scale formation, clogging, or choking of the pipes.

Check out some other features of this Surf Excel liquid detergent in a quick video here>

Pros

  • Deeper penetrations of stains
  • Quick cleaning action with color retention
  • Good fragrance imparted to clothes
  • Faster dissolution in water

Cons

  • Packaging could be improved

The Surf Excel Top Load Matic is able to easily dissolve in the high water environment of the top-loading washing machine. With just a cupful of detergent, the most stringent of stains can be removed quickly and effectively.

IFB Essentials Fluff Front Load Fabric Detergent

best overall rating

Key Specifications

  • Type – Front Load
  • Cost Per Liter (INR) – 318
  • Number of washes – 25

What could be better for an IFB washing machine than a liquid detergent that is developed by IFB itself? The pH-balanced formula of this IFB liquid detergent helps in keeping the clothes soft and lustrous.

The detergent has lower alkalinity as compared to standard detergents making it suitable for white and other lighter fabrics as well.

The low foaming nature of the liquid detergent is designed to optimize the washing performance in front load machines without choking or blocking the pipes with scale formation.

Pros

  • Bleach and phosphate-free formulation
  • Environment-friendly product
  • Does not damage the washing machine
  • Great for delicate fabrics and baby clothes

Cons

  • Some users felt the product was diluted

The expert formulation of the IFB liquid detergent is excellent for people who have sensitive skin. Not only is the liquid gentle on the clothes, but it is also non-damaging to the skin.

With low foam and high fabric care, the IFB liquid detergent is the best choice for your IFB front load washing machine.

Surf Excel Easy Wash Detergent Liquid

best overall rating

Key Specifications

  • Type – Hand Washing
  • Cost Per Liter (INR) – 164
  • Wash Capacity (10 liters) – 1 capful

Designed especially for bucket wash, the Surf Excel Easy Wash is very effective in reducing the time and effort needed to wash clothes by hand.

The expert stain removal formula makes sure to get the complete stain out, leaving no residue behind on the clothes.

Be it mud, ink, curry stains, ketchup, chocolate, or anything else, simply applying the detergent directly onto the stain and soaking the clothes in detergent water will help get the stain out within minutes!

Pros

  • Quick dissolution in water
  • Removes tough stains quickly
  • Leaves a pleasant fragrance in washed clothes
  • Suitable for all kinds of clothes

Cons

  • Packaging should be sealed

If you are someone who prefers to wash the dirty laundry with tough stains with your own hands, nothing could be better than this Surf Excel Easy Wash liquid detergent formulated especially for being gentle on the hands and clothes.

Bosch Detergent for Front Load Washing Machine

best overall rating

Key Specifications

  • Type – Front Load
  • Cost Per Liter (INR) – 259

The best liquid detergent for Bosch washing machines is manufactured by Bosch themselves. This original liquid formulation by Bosch is targeted towards removing the toughest of stains while being gentle on the clothes.

The low suds formula dissolves quickly in water and is fast-acting. It does not leave any residues on the clothes or the washing machine itself.

The fragrance-free formulation protects the clothes from fading and imparts a pleasant freshness to the fabric, making it look good as new!

Pros

  • Tested and approved liquid detergent
  • Protects original color despite repeated washing
  • Fiber-deep cleaning to remove stains
  • Cleans extremely well

Cons

  • Fragrance should be added

The Bosch liquid detergent has been a tried and tested formulation for Bosch washing machines in Germany.

It has proved to be a useful accessory, cleaning thoroughly and retaining the fabric shine. If you have a Bosch washing machine, using this liquid detergent will surely prolong the life of the appliance.

Buying Guide for Liquid Detergents

Some of the parameters that you should consider when purchasing a liquid detergent are mentioned below.

Type of Washing Machine

There are different types of liquid detergents available for different kinds of washing machines. A top-load machine uses a higher water volume as compared to a front load. Therefore you should pick a liquid detergent formulation that is specifically designed for the kind of washing machine you have to get the best results. 

Some are exclusively for handwashing, top load, or front load, whereas others can work in multiple cases. In some cases, there are liquid detergents available specifically for your brand of washing machine like IFB or Bosch.

The Fabric of the Clothes

A generic liquid detergent can be used for all fabrics; however, sensitive and delicate fabrics like silk, wool, or chiffon require a more delicate formulation that does not damage the material. Keep an eye for these unique formulations that specifically mention this on the packaging.

Some of the other parameters that can be used for purchasing a liquid detergent are the brand, price, and quantity offered. Buying in bulk can prove to be cost-effective as liquid detergents typically have a longer shelf life of 24 months on average.

FAQs

What are the best brands of liquid detergents in India?

Some of the good brands of liquid detergents available in India are Surf Excel, Ariel, Tide, and Genteel. There are others as well, like Godrej Ezee, Safewash, Dettol, Pigeon, but it is best to stick to the more popular brands as there isn’t much of a price differential and the quality is established.

Why should I use liquid detergent?

Liquid detergent is formulated to dissolve easily in water and is a gentler formulation as compared to powder detergents. Washing clothes with a liquid detergent ensures that there is no scale formation that might clog the washing machine, and it also makes sure that the fabric does not fade with repeated washing.

How does liquid detergent work?

Liquid detergent is made up of small molecules called surfactants whose heads are attracted to water, and the tails are attracted to the dirt. Once the tails attach to the grease, the heads are pulled together with the strong attraction forces amongst them and the water lifting the dirt off the surface of the fabric. Once surrounded by detergent molecules completely, the dirt is broken down and washed away with water.

What are the different kinds of detergents?

You have a choice between powder detergents, liquid detergents, laundry pods, pellets, etc. The most widely selling medium among these is the liquid detergent owing to its proven performance. It dissolves better and is gentler on the fabric as well.

Are liquid detergents bad for washing machines?

No, on the contrary, liquid detergents are the best choice for washing machines. These formulations are specially designed for preventing scale formation in the washing machines. The low foaming solutions ensure cleaning takes place without clogging or choking the machine and pipes. It also dissolves better in water without leaving any untoward residue.  

Summary

Using liquid detergents is the smartest way to prolong the life of the fabric as well as the washing machine. Designed specifically for use in different washing machine models, these detergents ensure a clean wash while being delicate on the color and fabric of the clothes.

We have curated the best liquid detergents in the Indian market today and also included a quick buying guide that will help you in your purchase decision. Happy shopping!

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